Saving Brunch: Woodlands Maple v. Imitation Maple Syrup

I am a typical New Yorker who cherishes the weekend brunch ritual. And I’m lucky: living near Union Square I am a stone’s throw from some of the city’s finest restaurants. Yet over and over, my beautiful stacks of pancakes were ruined by the imitation “table syrup” that was standard even in the most upscale establishments. Out of frustration, I started toting my own pure maple along with me.
My curiosity sparked, I wanted to know why people are easily duped into using artificial maple syrup when they eat out and how do they “stack up” in comparison?

After researching the topic I learned that table syrup is simply not authentic maple – it doesn’t come from a tree, but rather a processing plant for high-fructose corn syrup. Usually, these sugary syrups are artificially flavored with butterscotch, caramel, and vanilla flavorings to make it taste more like maple, but the truth stands: it’s just not.

As someone who is trying to make positive health changes and pay attention to what exactly I eat, I was shocked to discover how allusive imitation maple syrup production is. Call it “pancake syrup”, “waffle syrup”, or “table syrup” it all contains one primary ingredient: high-fructose corn syrup flavored with sotolon (an extremely powerful aroma compound), and a whole mess of ingredients I can barely pronounce (hexametaphosphate, sodium benzoate, potassium sorbate, sulfur dioxide, ascorbic acid, benzene, ammonia, alkalis, and so many more). 

It’s old news that high-fructose corn syrup is not good for you. However, I was excited to discover that pure maple syrup actually has health benefits! This natural sweetener, made from the sugars of maple trees, if that says anything, contains zero added artificial ingredients, has significant levels of manganese and zinc and has 10 times more calcium than honey and far less salt. Beyond having essential antioxidants, maple is also  a Vegan product unlike honey. Since the real flavor of maple is so robust you do not need to use as much of the high fructose artificial maple products which by the way have a higher glycemic index.

I started Woodlands Maple as a solution to my own brunch problem. I felt that high-quality pure maple sourced from upstate New York should be part of New York City’s fine dining. Beautiful brunches deserve pure, organic maple sourced from local farms! And I have been successful in getting a large batch of local restaurants to agree--Woodlands is now on the menu!

Health benefits aside, Woodlands Maple is produced using sustainable and environmentally friendly methods of collection and production. Each grade brings a complex depth of flavor making this a versatile cooking ingredient for whatever you’re in the mood for--from brunch to savory marinades to clever cocktails. New Yorkers don’t settle when it comes to culinary matters: shop Woodlands Maple today!